HOT ! Commercial Photo, May 1974 issue, Whole No. 124, Used Book

Commercial Photo, May 1974, Vol. 124 / Edited by Yaomi Yoshikawa / Genkosha, 1974 / 260x183mm / 190 pages, softcover / 1,200 yen
※Condition: Cover corners show wear and yellowing, edges of pages are yellowed, but no other significant damage.

●Contents:
・Feature = Makoto Matsumura & Jin Isshiki
・Visual Visit 2 of 3 ● Hiroshi Sano
・"What is Technique?" Jin Isshiki & Makoto Matsumura
・Feature = Art Direction in This Era ● Katsumi Asaba, Shuichi Kanamori, Masaki Kawate, Tomoshige Sato, Minoru Takahashi, Yoshio Nanba, Hiroshi Morishima
・Refreshing "Third Generation" Art Directors ● Yusuke Kaji
・TV Feature = Considering Testimonial Commercials
・The persuasive power of advertising through testimonial format—
・Overseas testimonial commercials: The need for direction that conveys the truthfulness of testimonials to viewers ● Satoshi Mukai
・The significance of testimonial commercials: Products worthy of recommendation are the absolute power of advertising ● Tetsuei Muroi
・Success or failure in character selection depends on the results ● Takeo Shirase
・Aiming to transform from a verifier to a recommender ● Shinichi Watanabe
・Monologue of a Drinker ● Masakuni Yamamoto
・'74 Graduation Exhibition
・Tokyo University of the Arts, Faculty of Fine Arts, Photography Department / Chiyoda Photography College / Nihon University College of Art, Photography Department / Japan Photography Academy / Japan Photography College / Tama Art University, Photography Department / Tokyo Photography College / Tokyo College of Photography, Junior College, Photography Technology Department / Tokyo College of Photography / and others

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